How the African Continental Free Trade Area will affect Businesses in Kenya

HOW THE AFRICAN CONTINENTAL FREE TRADE AREA WILL AFFECT BUSINESSES IN KENYA How will this new development affect Businesses in Kenya? This question is lingering in many if not all Players in the Businesses in Kenya and hence we have decided to break it down for you so that you may take advantage of the […]

Branch vs Subsidiary Company Registration In Kenya

Branch vs Subsidiary Company Registration In Kenya Branch vs Subsidiary Company Registration In Kenya – Which one is the Best for me? Many clients often ask us the above question and our answer to it is that “It all depends on the Business approach you want to take”. This is because in some instances, a […]

Market Research In Kenya: Discover the 3 Key Factors That Determine Market Research Success In Kenya

Market Research In Kenya – In the Previous article, we took a look at why your company should do Market Research. We also analysed the periods when it’s appropriate to do a market research in Kenya. This article will answer to other questions.  What do you research during your company Market Research In Kenya? What […]

When Should Companies Conduct a Market Research in Kenya

Market Research in Kenya – When Should Companies Conduct a Market Research in Kenya ? Is there a wrong time to do Market Research? Not really. However, Conduction  Research at the right time can significantly alter the results you get. Market Research is critical to new start-ups survival. Before launching a Company or a Product, […]

Importance of Conducting A Market Research in Kenya

To help you Understand what Companies do when they fail to Carry out a proper Market research, We shall look at a Popular game normally played during birthday celebrations by groups of children. It’s called, “Pin the tail on the donkey.” The rules are simple, a child is given a pin with a tail attached […]

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