Market Research Service in Kenya – At East Africa Business Consultants, We believe in the Adage that says that Failing to Plan is Planning to Fail and hence Encourage our Clients to Carry out Proper Market and Industry Research and thus avoid Eventualities that may lead to unforeseen loss of Time and Resources. Market Research Service in KenyaMarket and Industry Research is Particularly Important if you are looking to enter a Relatively Undefined Or a New Market. We help you Develop an in-depth Understanding of Market Growth Rates, Forecasted Demand, Competitors, and Potential Barriers to Entry.

Through this service, We help you identify how Feasible the Market is, while Studying External Factors such as Opportunities and Threats in the Market which are then Mapped to the Strengths and Weaknesses of your Company.

The Service helps you identify the following;

  • Market size (Current and Future)
  • Fundamental Market Needs
  • Buyer Demographics
  • Key Players or Providers and their Market Shares and Revenues from the Market Offering Under Study
  • Market Growth Rate
  • Market Profitability (This is a Good clue into whether a Company can sustain desired Margins for their Offering)
  • Industry Cost Structure
  • Sourcing and Distribution channels
  • Economic Considerations
  • Compliance that Require Adherence (if applicable)
  • Market and Industry Trends


Instances that require Market Research Service in Kenya include the following

  1. When starting out for the first time.
  2. When changing your business’s location.
  3. When expanding into new locations.
  4. When expanding into new products or services.
  5. When about to increase level of production.
  6. When about to launch marketing and advertising campaigns.

These are a few scenarios where your company would need a detailed market research report. However, the information you gather will play a key role in day to day operations of your organization.



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